How Financing Benefits You

customerservice@lakeunionfinancial.com

How Financing Benefits You

One of the primary advantages of financing is that it enables you, the sales professional, to close more sales SOONER!

With financing you can:

Develop new sales opportunities where total dollar cost may be a major objection.
Overcome budget limitations.
Get quicker sales by eliminating deferred decisions.
Overcome your customer's objections and see if the customer is sold on the equipment in the first place. (You'll know it right away and can try a different approach. Financing overcomes false excuses.)
Lower your customer's resistance through a structured and well thought-out financing program. (Perhaps one of our flexible payment plans to better fit your client's needs.)
Establish the foundation for a LONG-TERM relationship with your customer.
Lake Union Financial's sensitivity to your customer's financial situation is the key!

Tips to Increase Sales

Figure out the payment before going in and know it ahead of time. (Call toll free at (888) 300-8832 for payment ranges.)

Bring financing in early as a positive alternative every time you quote equipment. Don't wait until a capital expenditure has been turned down.

Save the best for last - quote the 3-year (36 months) finance figure first, keeping the lower 5-year (60 months) figure in reserve.

Compare monthly savings or increased income with monthly finance cost; sell net profit and savings generated by the equipment.

Reduce the cost to the lowest common denominator, i.e., finance cost per test, unit or hour of operation.

Use financing to "trial close"; it may help uncover hidden customer objections.

Use the financing to build REPEAT business.

When the order is big or complicated, call us for variable payments to fit your customer's needs, i.e. "seasonal," "deferred" or "skip" payments.

Avoid getting trapped into a technical discussion of financing. If special questions arise regarding the financing, call your Lake Union Financial representative to answer questions or to speak directly to prospective clients.

Combat competition with financing; your sales approach is more complete. If your price is higher, compare your superior product's longer useful life with that of your competition's. The monthly finance cost may be lower.

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